Elevating small food brands with big potential.
Marketing support that saves you time and drives real growth.
At Mirani & Co., we understand the unique challenges that small food businesses face. You’re juggling it all! And with limited time, resources, and a never-ending to-do list, marketing and strategy often fall to the bottom of the priority list.
We get it, and you are not alone. But the truth is, if your brand and marketing don’t reflect the quality of your product, you’re leaving money on the table. Period.
That’s where we come in. At Mirani & Co., we realize unmet potential.
Our client process typically starts with our Brand Blueprint and Marketing Action Plan - a focused deep dive to clarify your brand positioning, uncover growth opportunities, and create a strategic game plan tailored to your business.
From there, clients are offered a spot in our signature Brand Growth Membership (limited availability) - a monthly, concierge-style partnership that gives you access to an expert strategist and marketing team, without the cost of a full-time hire.
If you're ready to take your food brand to the next level - you're in the right place.
Our 3 Core Offerings
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A strategic deep dive into the heart of your brand. We’ll audit where you stand, clarify your positioning, and define what sets you apart - with competitive analysis, audience insights, brand personality, messaging, and more. The result is a clear, actionable foundation that guides every move you make.
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We’ll build a custom marketing roadmap designed to drive growth for your small business. This includes identifying your most impactful (“bang for your buck”) marketing opportunities, outlining key tactics, and creating a clear, prioritized action plan - so you know exactly where to focus your time, energy, and budget.
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After your Brand Blueprint and Marketing Action Plan are complete, our Brand Growth Membership gives you the support to bring it all to life. This monthly, concierge-style membership is tailored for your evolving business needs. Think of us as an extension of your team - done-for-you marketing support, focused on what moves the needle most.
Membership is limited to a select number of clients at a time.
A mission That’s Personal.
At Mirani & Co., our passion for small business runs deep. Founder Niloo Mirani grew up helping her immigrant parents run restaurants, cafes, and delis, witnessing firsthand the challenges that come with building something from the ground up.
With almost 20 years in the food industry, Niloo has led innovation, marketing, and brand management for multi-million-dollar global brands and startups alike. But what lights her up most is helping founder-led, immigrant-owned, full-of-potential food businesses grow.
Clients call her a consultant and business therapist in one - bringing clarity, calm, and real results.
We’re here to make marketing more accessible and more personal - for the food businesses that deserve to be seen and celebrated.
Why US?
Accessible pricing, made for small businesses. We specialize in small, often immigrant- or family-owned brands, with a structure and price point designed just for you.
Personalized, hands-on support. We care deeply about every client, and offer a unique concierge-style business model, for a collaborative approach that feels like an extension of your team.
Deep industry expertise. We have decades of experience and understand how small food businesses operate.
A trusted network, managed for you. From designers to developers to printers, we bring in top-tier service providers and act as your single point of contact, so you can stay focused on running your business.
